It all started with the question, If we have a studio and a director, and became the first time ever, that FOSSIL outsourced creative concepting:
The transcreation of the US-campaign „FOSSIL firsts“ for Germany and France.
We put actress Janina Uhse, French singer SHY´M and DJ Felix Jaehn in a FOSSIl-style setting for interviews on their firsts.
Together with the fast and agile acting FOSSIL marketing team, we scheduled the project as an integrated toolbox production to gain assets for website, Social Media, fair and flagshipstores.


While working on the project, we discovered a bottleneck in the sales funnel: The absence of any knowledge regarding the functional features of the watches – which turned out to be a big problem for resellers.
Our solution: several short demovideos with Janina Uhse and Felix Jean explaining key features of the watches.

Full Media Coverage

We created and executed all content for website, Social Media, POS and the launch event at Germany´s leading fashion fair Bread&Butter in Berlin