THE TRUTH IN FITNESS
Seca is best known for medical scales and medical body composition analyzer.
There is no better way to measure your personal fitness.
For this reason, it should be the most important product in every fitness studio.
Spreading this message into the target group of studio owners and instructors does not work in pure medical tonality and with an abstract name.
So we defined the purpose, renamed the product and created a fully integrated campaign.
On one single production day we produced all necessary assets for Website, SocialMedia, Point of Sale and Print.