The iconic island is going through major changes and has a growing number of interesting topics to talk about.
We transform those topics into engaging stories and content to attract a new generation of tourists and job-seekers.
Therefore, we have established a long term content plan and linked it to a dedicated and digitally focused channel strategy.
Both tools enable us to schedule and produce content in the best possible way and provide assets for website, Social Media, info screens and magazines.
Every visit to the client is a content production
Based on the content plan, we turn every trip to Helgoland into an asset production.
For the little escapes: Social Media
A fast growing community enjoys those little escapes. During Corona lockdown, we created an online video reading on Facebook and youtube: Helgoland based author Holger Bünning read his maritime short story in the most scenic places.
For job seekers: Welkoam
When it comes to job search, most people wouldn´t even think of looking for a job on Helgoland.
So we asked islanders to „advertise“ for the livable aspects of Helgoland.
For king size lovers: Wohnen am Leuchtturm
A long time documentary film
Right from the start, we accompany the biggest construction project on Helgoland: The birth of 67 flats on the top of the island.
From early beginning to final result.
For special interests: Lighthouse talks
Probably the only interview format, that is hosted by an active major.
SHAPING A GENIUS
It is easy to explain what the innovation group of the S-Finanzgruppe is doing.
But it is more valuable and touching to show methods and motivation of the people working there.
So we created the image film for the S-Hub as a character-study of the team.
By combining the results of a one day shoot with stock material and motion graphics, we managed to originate the unique atmosphere of the S-Hub – and established an recognizable content identity for all communication causes.
Product Discovery videos: For stakeholders and innovation committees:
The best way to convince investors is to explain products and services the „S-Hub-style“: With short tutorial videos, that show need and solution in an entertaining and easy to understand way.
The recruiting film: Fishing for trainees
In cooperation with Hamburger Sparkasse: Recruiting by joking about stereotypes.
Thanks to funny stock material, cool trainees and the new designed Haspa lounge
For testers and customers: MOVE
Real advertising: A „tutorial commercial“, that motivates people to become member of the S-Hub test program for new products and services.
It all started with the question, If we have a studio and a director, and became the first time ever, that FOSSIL outsourced creative concepting:
The transcreation of the US-campaign „FOSSIL firsts“ for Germany and France.
We put actress Janina Uhse, French singer SHY´M and DJ Felix Jaehn in a FOSSIl-style setting for interviews on their firsts.
Together with the fast and agile acting FOSSIL marketing team, we scheduled the project as an integrated toolbox production to gain assets for website, Social Media, fair and flagshipstores.
While working on the project, we discovered a bottleneck in the sales funnel: The absence of any knowledge regarding the functional features of the watches – which turned out to be a big problem for resellers.
Our solution: several short demovideos with Janina Uhse and Felix Jean explaining key features of the watches.
Full Media Coverage
We created and executed all content for website, Social Media, POS and the launch event at Germany´s leading fashion fair Bread&Butter in Berlin