DESIGN YOUR KITCHEN
DYK 360 was in deep sleep for some years.
In 2022, OTTO group decided to wake up this unique online shop for kitchens.
We created the claim and a simple campaign framework for SocialMedia to address digital natives and all people, who want to buy a kitchen the easy way.
The iconic island is going through major changes and has a growing number of interesting topics to talk about.
We transform those topics into engaging stories and content to attract a new generation of tourists and job-seekers.
Therefore, we have established a long term content plan and linked it to a dedicated and digitally focused channel strategy.
Both tools enable us to schedule and produce content in the best possible way and provide assets for website, Social Media, info screens and magazines.
Every visit to the client is a content production
Based on the content plan, we turn every trip to Helgoland into an asset production.
For the little escapes: Social Media
A fast growing community enjoys those little escapes. During Corona lockdown, we created an online video reading on Facebook and youtube: Helgoland based author Holger Bünning read his maritime short story in the most scenic places.
For job seekers: Welkoam
When it comes to job search, most people wouldn´t even think of looking for a job on Helgoland.
So we asked islanders to „advertise“ for the livable aspects of Helgoland.
For king size lovers: Wohnen am Leuchtturm
A long time documentary film
Right from the start, we accompany the biggest construction project on Helgoland: The birth of 67 flats on the top of the island.
From early beginning to final result.
For special interests: Lighthouse talks
Probably the only interview format, that is hosted by an active major.
BE AN ORIGINAL
Roland Berger is different by nature as they challenge category norms and thrive to provide most unconventional solutions – they are true originals.
Grounded in this we developed an HR campaign film addressing potentials in all their rich multiplicity and uniqueness by creating an aspirational, dynamic image of an established, international consultancy firm that searches just for one thing: originals.
THE NEXT GENERATION
The initial briefing recommended the use of existing portrait shots of the N3XT-team in combination with little animated typography.
We decided to go for a one day shoot and the creative power of our motion graphic artists to create a highly energetic Imagefilm to introduce the Roland Berger N3XT-team. Beside the main film we created short attention grabbing SocialMedia clips for C-Level clients.
PRODUCING INTEGRATED CAMPAIGNS
Recently, we created spring in wintertime.
We produced all necessary assets for three commercials, print, online, SocialMedia and editorial in just one perfectly scheduled shooting day.
Together with our experienced 3D artists, we surrounded three studio sets with thrilling weather conditions and beautiful summer atmosphere.
2021: „If then“
With home 24, all dreams and ideas for a home can come true – even the very special ones.
We staged this message with four lovely and very detailed designed sets and produced a fully integrated campaign.
home24 gave us the chance to produce our first premium cat content.
Together with creative conceptionist Lisa Reissner, we introduced „Holmes“: the one and only character, who is really competent to talk about quality of furniture, because he spends most time around.
We used the two days shoot to create all necessary campaign assets for print, website and Social Media..
And with the spontaneous shoot of „Hypnose“ and „Fireworks“ we brought flexible sales communication to a new level.
Sales with fireworks
Sales with hypnosis
2018: Coming home
It all started with a dedicated song, produced and performed by young artist JoCilia. Based on this song, we created unique habitats for the different target groups. The modular structure of the film itself enabled us to produce short cutdown versions for targeted use.
The task: Get people to buy furniture online, show the easiness, make the brand recognizable.
Our entry-point was not the big re-do but small, simple accents one can start with. Grounded in this, we established the creative concept of simplicity: the simplicity of redecorating, the simplicity of finding and buying it online, the simplicity of the buying process, the simplicity of feeling at home. Finally, we linked this message with a strong brand recognition feature, that works in all media.
The shoot was scheduled as a fully integrated asset production.
THE TRUTH IN FITNESS
Seca is best known for medical scales and medical body composition analyzer.
There is no better way to measure your personal fitness.
For this reason, it should be the most important product in every fitness studio.
Spreading this message into the target group of studio owners and instructors does not work in pure medical tonality and with an abstract name.
So we defined the purpose, renamed the product and created a fully integrated campaign.
On one single production day we produced all necessary assets for Website, SocialMedia, Point of Sale and Print.
It all started with the question, If we have a studio and a director, and became the first time ever, that FOSSIL outsourced creative concepting:
The transcreation of the US-campaign „FOSSIL firsts“ for Germany and France.
We put actress Janina Uhse, French singer SHY´M and DJ Felix Jaehn in a FOSSIl-style setting for interviews on their firsts.
Together with the fast and agile acting FOSSIL marketing team, we scheduled the project as an integrated toolbox production to gain assets for website, Social Media, fair and flagshipstores.
While working on the project, we discovered a bottleneck in the sales funnel: The absence of any knowledge regarding the functional features of the watches – which turned out to be a big problem for resellers.
Our solution: several short demovideos with Janina Uhse and Felix Jean explaining key features of the watches.
Full Media Coverage
We created and executed all content for website, Social Media, POS and the launch event at Germany´s leading fashion fair Bread&Butter in Berlin
MADE IN GREEN
OEKO-TEX supports consumers and companies along the supply chain in making responsible decisions.
Based on the cooperation between OEKO-TEX and fashion designer Madeline Alizadeh, we created an integrated campaign to promote the traceable product label MADE IN GREEN on the OEKO-TEX website, YouTube and Social Media.
SHAPING A GENIUS
It is easy to explain what the innovation group of the S-Finanzgruppe is doing.
But it is more valuable and touching to show methods and motivation of the people working there.
So we created the image film for the S-Hub as a character-study of the team.
By combining the results of a one day shoot with stock material and motion graphics, we managed to originate the unique atmosphere of the S-Hub – and established an recognizable content identity for all communication causes.
Product Discovery videos: For stakeholders and innovation committees:
The best way to convince investors is to explain products and services the „S-Hub-style“: With short tutorial videos, that show need and solution in an entertaining and easy to understand way.
The recruiting film: Fishing for trainees
In cooperation with Hamburger Sparkasse: Recruiting by joking about stereotypes.
Thanks to funny stock material, cool trainees and the new designed Haspa lounge
For testers and customers: MOVE
Real advertising: A „tutorial commercial“, that motivates people to become member of the S-Hub test program for new products and services.